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Direct bookings

Direct bookings: how to depend less on Booking and Airbnb

2026-06-18 · 5 min read

Every direct booking is a commission-free booking, with the guest’s data and the relationship in your hands. Growing them is one of the most profitable decisions for your hotel.

Three levers that actually work

  1. Your own website with a booking engine and online payment.
  2. Presence on metasearch with your Official Site badge.
  3. Rate parity: booking direct should never cost more.

Octopus24 gives you the engine, the website and metasearch in one place — with no commission on your direct bookings.

Become a super hotel

Connect your channels, fill your rooms and operate like a big hotel — without losing your independence.